If you have a higher budget for developing organic search engine visibility, then it is worth investing in your top search terms. Why? Generally, when a business page ranks higher in the search results for a popular search term, the search engine rankings of the pages will also automatically improve for the less competitive long search terms.
Search engine ranking
Before you begin your optimization work, you also need to know the baseline, that is, the current search engine rankings for the keywords for which Search Engine Optimization will begin. You can also manually track by googling the selected keywords, but there are a couple of problems. First of all, it is very laborious and reporting takes time. Second, Google learns your behavior and starts showing your own business page to you with incredibly good rankings. There are good, unbiased tools for monitoring your rankings, which will automatically send you a search engine rankings report to your email. You can read more about these tracking tools in the Tracking and Analysis section. You need to choose the SEO packages in the best options now.
Stocktaking
When we know about search engine rankings, you also need to know a bit more about the baseline. You should have a good idea of ​​how many visitors to your site have come from Google’s organic search. You can find this information in Google Analytics or similar analytics software, for example. As a starting point, it is also useful to know the web page load time, the number of links to the pages, the level of technical optimization and some other information. This step can also be outsourced and many companies offer SEO auditing or similar services that will give you a complete picture of the current state of your pages. If you want to do the audit yourself, there are some useful tools at the end of this guide that you can use in your audit.
In this section, we cover the most important technical issues that affect organic search engine visibility. Things are not in order because Google does not publicly disclose the importance of these individual factors.
Domain
The age of the domain , that is how many years old the domain is, is one of the factors affecting the Google algorithm. In addition, how many years your domain has been registered is important to Google. In common sense, these are signs of the reliability of the pages. If the domain has been in use for 15 years, this is a clear indication that it is a relatively reliable and relevant site. On the other hand, if you always register your domain for only one year, the question arises as to whether this is just a test or promotion page. If you are serious about your business, you should register your domain for 3-5 years.
Conclusion
The length of the domain name, i.e. how many characters it contains, is an impressive factor. Try to avoid domain names longer than 15 characters. Short domains are also easier to remember, and they are not so easily typed.